RIMMEL
VISIBILITY KEY DRIVERS
LAYOUT
-Diferentiate each category
-Encourage cross selling within all categories.
LOOK AND FEEL
-Implement the London look on all stores.
-Red Power.
-Educate Consumer product usage and beneficts.
-Encourage self-service
Red Power
Educate consumer product usage and benefits
Encourage cross selling within all categories
FARMACITY LOOK
SALES INCREASE
21%
PIGMENTO
ANTES
74%
SALES INCREASE
FARMACITY
ANTES
28%
SALES INCREASE
RIADIGOS FARMACIA
SALES INCREASE
217%
Differentiate each category
Ecourage self-service
LOS GALLEGOS SHOPPING
SALES INCREASE
53%
