RIMMEL

VISIBILITY KEY DRIVERS

LAYOUT

-Diferentiate each category

-Encourage cross selling within all categories.

LOOK AND FEEL

-Implement the London look on all stores.

-Red Power.

-Educate Consumer product usage and beneficts.

-Encourage self-service

Red Power

Educate consumer product usage and benefits

Encourage cross selling within all categories

FARMACITY LOOK

SALES INCREASE

21%

PIGMENTO

ANTES

74%

SALES INCREASE

FARMACITY 

ANTES

28%

SALES INCREASE

RIADIGOS FARMACIA

SALES INCREASE

217%

Differentiate each category

Ecourage self-service

LOS GALLEGOS SHOPPING

SALES INCREASE

53%