
RIMMEL
VISIBILITY KEY DRIVERS
LAYOUT
-Diferentiate each category
-Encourage cross selling within all categories.
LOOK AND FEEL
-Implement the London look on all stores.
-Red Power.
-Educate Consumer product usage and beneficts.
-Encourage self-service

Red Power

Educate consumer product usage and benefits

Encourage cross selling within all categories
FARMACITY LOOK


SALES INCREASE
21%
PIGMENTO


ANTES
74%
SALES INCREASE
FARMACITY


ANTES
28%
SALES INCREASE
RIADIGOS FARMACIA

SALES INCREASE
217%



Differentiate each category

Ecourage self-service

LOS GALLEGOS SHOPPING

SALES INCREASE
53%
